How Wendy Brawer put green on the map
Don’t let Wendy Brawer’s urban address fool you — this New Yorker has a soft spot for nature. After all, she’s the founder of Modern World Design, an eco-design firm, and has spent the last 11 years at the helm of the Green Map System, a nonprofit organization dedicated to helping citizens all over the world document and map their local environmental resources.
Wendy Brawer with two Green Map System staffers (Photo: Paper Sky)
It all started with a map of New York City. With U.N. delegates swarming in for several weeks of preparation for the 1992 Rio Earth Summit, Brawer wanted to find a way to highlight the city’s eco-features. Pooling their experience, she and her coworkers came up with 143 sites, ranging from community gardens to bike paths to green buildings — “even the toxic hotspots of the Big Apple.” The resulting “Green Apple Map” was a hit, and by the time the fourth edition came out eight years later, it contained more than 1,000 points of interest.
As activists in other cities got wind of the project, they wanted in. Using the original map as a template, Brawer and an international group of designers created a set of open-source tools and icons in 1995. Since then, locals in 46 countries have started more than 330 related projects to create their own green maps, and student groups have also gotten involved. Baca entri selengkapnya »